The data planning team at Pro-Active can meet all of your data planning needs from strategy to sourcing, management to custom database builds.
Pro-Active is a fully integrated online and offline product and document fulfilment company, specialising in digital marketing and e-Commerce fulfilment services.
As a leading UK mailing house, we understand that you work to tight deadlines, require flexibility and expect the fastest possible turnaround times
Our Digital Print department boasts a state-of-the-art digital print solution, delivering print, customer service and value throughout the UK & Europe.
Having used PURLs in conjunction with personalised digital print, we have seen our repsonse rates from traditional DM increase dramatically. The real time alerts from PURL activation and online reporting functionality are incredibly useful for tracking the effectiveness of Direct Mail. The integration of PURLs into our traditional marketing channels have way succeeded our expectations and as such will be deployed in all future marketing.
I cannot speak highly enough of the friendly, yet totally professional way in which the staff at Pro-Active dealt with us through the whole process and were incredibly helpful with the design of our postcard and came up with many ideas including putting the name of the client on the front of the card as well as the back so that their message was very personal. It was useful to deal with a local supplier, who we could visit and work together with.
The use of PURLs (personalised URLs) has literally changed our marketing plan for the foreseeable future. Using PURLs in an online and offline test, we were able to effectively benchmark the performance of both direct mail and email marketing to establish the best ROI that could be attained on our campaigns. We continue to make use of PURLs to provide customised communications and offers to our customers and prospects
I have used personalised URLs for our B2B campaign, which is my first time to use it. ProActive team is been really helpful and informative with patient all the time. Regarding the tracking, it is a great tool as we can get the dynamic scene from the campaign. I would recommend this tool.
I've been so impressed with Pro-Active and the set up of this campaign. We launched today and fingers crossed we're able to translate this tracking and data in to great results.