Enhance customer experience

PURLs launch fully personalised websites for your customers and prospects. These personalised websites can contain text or images relevant to your customer or prospect, thus improving their perception of your business. Offers can be customised to individuals or groups of customers and prospects. This level of personalisation has been proven in countless case studies to uplift your response rates.

Alerts

You can be alerted on each and every PURL activation meaning that you can watch the responses to your direct mail and email campaigns in real time. Calls to action ensure that you can respond to and follow up all activations as and when they happen. This can act as an excellent Lead Generation and sales tool.

Reporting

Whether you use direct mail and/or email in your marketing communications, you can now monitor campaign performance in real time for either or both channels in one place. You can also data capture like never before and monitor the behaviour of individual responders. This level of tracking and monitoring means that you are fully informed, helping you to build future marketing strategy.