What is a QR Code?

A QR code (abbreviated from Quick Response code) is a matrix barcode that is designed to be read by smartphones. The code consists of black modules arranged in a square pattern on a white background. The information encoded may be text, a URL, or other data such as account or reference numbers.

HOW WE CAN HELP YOU

Pro-Active offer a QR Tracker subscription service, whereby you can:

• Create your QR codes
• Host downloadable documents
• Track each QR code
• Capture and analyse response

How can marketers take advantage?

In a marketing context, they make it easy for smartphone users to respond to your advertising campaigns. They can access your website or download information to their smart phones if they have a QR reader app.

QR codes storing URLs may appear in the following places:

• magazines
• signs
• bill boards
• business cards
• any printed material

PERSONALISED QR CODES

By combining QR Code technology with PURL technology, you can now drive the responders of your direct marketing campaigns to personalised websites and landing pages. A unique QR code is generated for each and every recipient of your direct mail and/or email campaign and responders are encouraged to respond using their QR code. Using these in print, means that you can track the response of each and every responder to your direct mail campaigns.

Please follow one of these links to download your free mobile QR code reader

iPhone

Android

Blackberry

Windows